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Pinterest to drive traffic on Instagram itself. Thanks to it s link-friendly nature, Pinterest is a great opportunity for increasing referral traffic, in turn leading to better engagement levels and eventually, more followers. channable-campaign-june-2022 With Special leads over 1 billion monthly users, a smart algorithm, and many creative accounts already established, Instagram is a competitive place that is only going to get more crowded. However, when it comes down to Special leads businesses, the number of followers you have can basically mean nothing if it doesn’t represent an engaged audience looking to make purchases, and advocates for your brand online.