It is the impact of social factors on a person's subjective consciousness and independence. The latter is a very common way of pulling new products through the use of relationship executive email list chains. For example, if you send it to xxx friends, you can get xxx rewards, or the xxx friend who receives it can get the biggest red envelope. This is to encourage users to spread in their social circles, and then form a fission reaction of user growth. After new users executive email list register, the platform will set up many newcomer benefits for new users to cultivate their usage habits.
Psychological nature of subsidy strategy Why does subsidy play an indelible role, whether online or offline, and play an important role? In essence, it is the impact of sunk costs on executive email list user behavior. Let's first look at the definition of sunk cost in Wikipedia. Sunk costs are costs that have already been incurred and cannot be changed by any decision, now or in the future. In our daily life, the shadow of sunk costs can be executive email list seen everywhere. For example, a new user spends 5 yuan to open a membership on, and this 5 yuan is a sunk cost. People will essentially think that I have opened a membership.
If I don’t buy products and enjoy membership rights, the 5 yuan will be wasted; so people will make purchase decisions on more easily, and they are more likely to buy products executive email list that are not themselves. required goods. Or Didi issued a coupon for express trains. Although the coupons are not bought by us, they are also a sunk cost, and it will also make us executive email list feel that if we don’t use them, we will be wasted, so that our travel mode may be changed from The bus has changed to the online car-hailing.