It is an invisible image and is used to track user behavior on your site Photo Retouching and link it to your digital advertising campaigns. The conversion pixel monitors the behavior of users who have clicked on one of your digital advertising campaigns and lets you know which pages they have visited, if they have added a product to the cart or if they have completed the payment, among other actions. Installing the conversion pixel is the only way to efficiently measure the results of your digital advertising campaigns, since you will be able to know which ones generate purchases, what type of audience is most interested in which ad, the average amount of purchase and other data. And that Photo Retouching will allow you to measure the ROI and optimize the ads so that they are increasingly profitable.
How to use conversion pixels in your campaigns Conversion pixels are available on many online advertising platforms. Let's see its most outstanding uses: Facebook Ads . The Facebook Ads conversion pixel allows you to record the actions that a user takes on your website after clicking on an ad on Facebook. You can classify conversions into 6 categories: key page Photo Retouching views, leads, signups, products added to cart, payments, and others. Instagram Ads . Since advertising on Facebook and Instagram is done from the same platform, the conversion pixel also works in a very similar way. You can use it to monitor the activity on your website of users who click on your ads and thus optimize the profitability of the campaigns.