If you're using PPC as part of your digital marketing, you're probably familiar with the term quality score. It shows the quality of your keywords, ads, and landing E-Commerce Photo Editing pages and helps you understand the competitiveness of your ads in the market. Based on a score from 1 to 10, 10 is the highest and the score is available as either a Bing Ads (the company I work for) or a Google Ads UI column. It aims to inform your advertising strategy, make your ads E-Commerce Photo Editing more searchable, and save you even more. But is the quality score really important? It's easy to ignore, especially if you believe there's nothing you can do to improve your ranking.
But I'm here to tell you, the numbers E-Commerce Photo Editing are important, and your quality score is still a very important diagnostic tool in your search toolkit. OK, it's not "everything" that tells you if you should advertise on your keywords. advertisement Continue reading below However, it does tell you if something isn't working as expected and how to fix it. That's why quality scores are still important. Quality score is a calculation of ad relevance Quality scores E-Commerce Photo Editing are basically calculations to explain the relationship between keywords and search queries, keywords and ad copies, keywords and landing pages, and landing pages and ad copies.
Imagine the three elements of a E-Commerce Photo Editing related Venn diagram. If all of these components overlap, it's a quality score of 10 and it's perfect. PPC quality score Venn diagram sample That is, the keywords are related to the landing page, related to the search query, and the search query is related to the ad copy. advertisement E-Commerce Photo Editing Continue reading below That's beautiful! It helps you decide how much you will pay The Quality Score multiplied by CPC is equal to the number and is used to determine where to rank in the search auction.